Has anyone else noticed the weird and, not necessarily, wonderful perfume adverts that abound on television at this time of year?
I’ve written before of my love of fragrance:
but this love doesn’t always extend to some of the bizarre perfume commercials that are all over our screens at Christmas.
By the very nature of perfume, it is difficult to convey its essence without actually smelling it! I have read descriptions of perfumes which describe them beautifully but when you actually get to try them they may not live up to expectations.
French perfume adverts are particularly ‘over the top’ in my opinion. Although it’s not only the French ones. Gucci Bloom, I’m talking about you!
Many of these fragrance commercials feature celebrities. My favourite perfume, of the moment, is ‘La Vie est Belle’. Julia Roberts is the star of the advert for this fragrance which is set in Paris. Neither of these facts have any effect on my perfume choice. I actually sniffed the fragrance on someone else, liked it and decided to see if it would work for me. My ‘research’ (looking on Debenhams website) tells me that the ‘stunning glass bottle’ , which contains the perfume, represents the shape of Julia Roberts mouth. Really?? I had no idea.
Another perfume commercial, also shot in Paris, is Coco Mademoiselle which stars Keira Knightly. It involves her riding on a motorbike through the empty streets of Paris – that must be a first! I mean empty Parisian streets, of course! Without getting into too much deep analysis, I imagine that KK is representing a strong, powerful, independent and beautiful woman. Is the inference that if we buy this perfume, we are demonstrating our similar characteristics? Or am I overthinking this?!
Finally, I’m singling out the latest Jean Paul Gaultier perfume: Scandal. This is a relatively recent advert which – guess what! – is located in Paris. The story, behind this commercial, is of Madame la Ministre. She works for the government during the day and parties (or worse?!) in Pigalle at night. My research tells me that this perfume ‘embodies day and night’ and that the star of this commercial is a Hungarian model. I have yet to try this.
There are so many other perfume adverts I could have included but three are probably enough for one blog post!
What do you think? Do perfume commercials encourage you to try or buy? I’d love to know…